London Scottish Rugby - MMD - Award winning marketing agencyBackground MMD are delighted to announce a new creative partnership with London Scottish FC. London Scottish, who compete in the RFU Championship, have appointed MMD to carry out all creative and marketing support for the 2019/20 season. Gavin Hatton, Design Director, MMD; “We have worked with the club on various projects over the last ten years and it is great to officially confirm the new partnership. As well as the prestige in working with such a successful club, we have a number of clients based in London, and we are also looking forward to taking guests to the Richmond Athletic Ground. ” MMD will supply a range of graphics for use on social media as well as event support.
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This is a Scottish club. There are as many first generation Scots around here as there are in Edinburgh, they are well-heeled and traditional and that’s why our history has been what is has been. ’As Rod puts it, it is a club ready to evolve with Scottish traditions at the core. Despite the the grand old clubhouse standing at the centre of the club it is certainly not an ostentatious setting – the brutalist 1960s cold, concrete grandstand adjacent puts pay to that – rather a location in transition. Rod talks in a portable building, as plans for the future cramp the spaces for work. And having signed a partnership with the SRU, a governing body which he is part of himself as a council member, Rod is excited for the coming years.
‘You watch this fast, offloading game with broken play stuff and it is back to the future. This is John Jeffrey, this is Finn Calder and Gavin Hastings all over again. ‘Scotland in the past have found themselves playing the solid game which is bash ‘em up, scrum collapse, try-not-to-yawn rugby. Frankly I much prefer watching Super Rugby on television because the ball is in play and it is a much faster game. ‘People make mistakes and that makes it exciting too. We will adopt the same style, the same playbook – and that is inevitable because of the coaching coming in. ‘We will have a massive influence from Scotland, and that’s from Vern Cotter down.
That is exciting. ’At heart, Rod is a rugby man. A passionate lover of the game, aware of the traditions and histories but keen on being part of the new era too. And if it is history you are after then Scottish has it in abundance. On a wall between two pitches at the Athletic Ground is a plaque dedicated to the fallen from the World Wars.
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London Scottish's chief sees bright future ahead for club and countryTwo miles as the crow flies from Twickenham Stadium sits a red-brick, listed building astride two rugby pitches. A Land Rover Freelander is parked outside on the touchline of the green turf that basks in the late-afternoon winter sun – you could not get a more archetypical, affluent West London setting if you had staged it. Yet this building, sat in Richmond-upon-Thames for the past 122 years, is primed to form part of a very modern and potentially fruitful future for Scottish Rugby. London Scottish chief Rod Lynch is excited for the future after signing partnership with the RFUThe building forms part of London Scottish Rugby Club at the Athletic Ground.
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Rod wears his allegiances on his person. Added to the Red Lion of London Scottish dotted along his tie are a pair of silver cuff-links adorned with the thistle. A proud Scot then who is jointly President and CEO of this old club founded in 1878, he is unequivocal when it comes to the heritage of an institution that almost died for good in the late 1990s. ‘We don’t have to pretend we’re Scottish, we are, ’ he said. ‘We are a Scottish club playing in England, but with deep local roots that go back in Richmond here for 120 years. ‘We have always had a pretty high Scottish content and actually until the mid-90s you had to be a Scot to play for London Scottish, or at least be Scots qualified. We don’t do that now, apart from anything it’s illegal under EU law! The Perth-born businessman is proud of his Scottish roots and wants the club to start progressing ‘The flavour here is more than a pastiche though.
Presently it is home to a team tenth in the Greene King IPA Championship but one with plans afoot for greater glories. The man behind the plan is Rod Lynch, a Perth-born businessman from the world of aviation whose face is punctuated by a bristling, greying moustache. He looks the part too. Club tie pressed firmly into the top button of a light blue shirt, dark jacket and draped scarf keeping the January chill at bay.
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One hundred and one names engraved for the First and 55 for the Second World War. As with many things here the board is halved with Richmond RFC with whom they share the playing fields – their clubmen’s names alongside. It is well-known that London Scottish have produced more internationals for the country than any other club, 221 to be exact. And names, from W. E. MacLagan, the first from 1878, to D.
‘It is going to be a real boost for us. This really spices us up and we will take advantage of that, ’ he added. ‘The opportunity to integrate with something that is a clear step above from where we are at, which is the Scottish National set-up, is manna from heaven. ‘It is going to allow us access to all sorts of techniques, ideas and people. We could only dream of that if we were doing it off our own bat.
J Lee in 1998 the most recent, via greats such as I. Robertson (1968) and A. G. Hastings (1986), are proudly written on the boards inside the clubhouse. Lynch's side take Ospreys Premiership Select team in the British and Irish Cup on SaturdayScottish still also has an amateur side to the club, with the likes of Kenny Logan and Australian great Michael Lynagh often in attendance to watch and coach their children. But it is the ‘twinkle in the eye’, as Rod puts it, of a potential future in the Pro12 – and not the English Premiership, that could form a new tradition in the next five years. It may not be too much of a pipe dream though, with plans for a stadium on the Athletic Ground site to hold up to 8, 500, using temporary stands, to be built by 2018.
It opens up the toolbox for us big time. ‘For Scottish Rugby they get a controlled environment, let’s call it that. They could scatter their players around various clubs but if you want to keep it in one place so you control medical, development staff, all the records, playing systems and preseason, this is the way to do it because you have a critical mass. You get a much more concentrated and controlled environment doing it this way round. ’ The club is still very much in transition and the stands are old-fashioned with wooden seats And while singing the praises of the dual-partnership, run largely from the top down by the SRU, Rod is passionate about adopting an attractive, free-flowing style of play akin to the Glasgow Warriors pattern of last season.
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